josue manuel

In 2024, Nissan decided their Super Bowl ad will appeal the Latinos in the US. I was in charge of the Social Media execution on Social Media channels, both Nissan Latino and Nissan USA channels. With the spot being the main piece, and additional content pieces to showcase things that happened behind the scenes as well as getting to know some of the cameo stars in the spot.

Jack Daniel's Perfect Gift was a Christmas Promotion Campaign for 6 Latin American countries. Argentina, Chile, Colombia, Dominican Republic, Perú and Puerto Rico. I was in charge of all website design and development, social media and online media content development for all 6 countries.
Agency: J Walter Thompson Puerto Rico
 

Awards:

Cúspide Gold - Design

Cúspide Bronze - Film

In 2023, I was able to put together a great partnership between INFINITI and Univision for the 2023 Latin Grammy. INFINITI is all about how their interiors connect with your style and we were able to show that precisely. Leveraging from a partnership with Debi Nova, a Costa Rican, singer and songwriter who has been nominated multiple times at the Latin Grammy to showcase the incredible interiors of the new model for the QX60.

The project was previously executed in 2022 but this time results were doubled from the year before.

Agency: fluent360

T-Mobile’s big 5G launch was important, but for T-Mobile Puerto Rico was revolutionary. It has been the most important launch in the company’s plan to put Puerto Rico as part of their continuous commitment with the island.

It is the first 5G network in the island and with coverage in all municipalities/towns. This network launch included, PR efforts, social media communication and several efforts to support this big important launch.

The Sprint and T-Mobile merger was a big part of this project. With both brands and network combined the goal was to build the biggest 5G network in the island.

Company: T-Mobile Puerto Rico

Agency: DDB Latina Puerto Rico

In 2023, Nissan wanted to show how the break every mold when we designing their cars. Leveraging Alfonso Albaisa, VP of Global Design at Nissan, who is Latino, we connected with the Hispanic Audience through Alfonso’s voice.

For the Black Community we leverage from Nissan’s partnership with Jay Ellis, actor, and showed the way Nissan break every mold when it comes to car design.

Website English: https://www.nissanusa.com/thrill/design.html?dcp=sno.ytb

Website Spanish: https://es.nissanusa.com/thrill/design.html?dcp=sno.ytb

Agency: fluent360

Personal showreel with some of my best work up to 2020.

Heineken Summer 2015 "EN" Campaign. I produced all social media content (video and pictures). I picked Isaac Reyes as photographer for his retouching skills and great eye. Isaac tends to risk his body for great pictures and we wanted great angles from the island and I knew Isaac was the right photographer for it.

Agency: J Walter Thompson Puerto Rico
Digital Producer: Josué Rodríguez
Photographer: Isaac Reyes IG: @sakography

Awards:

Cúspide Bronze - Social Media Campaign

In 2022, Nissan continues its commitment to the community by sharing authentic stories of chosen families who are living their truth, and using their voices to push the community forward on the road to equality.

I was able to lead the Social Strategy Team on this all year campaign with TV Spots, Online Videos, Social Content, Influencer Content and Event Activations.

Agency: fluent360

Heineken The Oasis was a EDM concert headlined by David Guetta. Heineken Puerto Rico set up premium video studio at top bars across the island to produce a music video in order to promote the event. The talents? The people who attended the bars. 3 lucky winners where selected to enjoy the EDM concert in VIP style. I was in charge of all content video production, both music video and event recap video for social media content.

Agency: J Walter Thompson Puerto Rico

Audio Muted: This One's For You from David Guetta (Copyright protected)

In 2022 we created Flavor Garage for Nissan’s 2022 Hispanic Heritage Month campaign. This was a space where Latinos combined their craft to open new paths within the food industry. We brought 3 chefs from different Latin culture backgrounds and they combined their craft together to bring the best flavors to the table.

I was in charge of all the Social Media executions and strategy, from creating cutdowns to how would we bring audiences to watch the long-form video.

Agency: fluent360

Gustazos GO, a Puerto Rican application produced by Gustazos.com the daily deal site to find the best experiences in Puerto Rico, launched during the year 2017 and needed a "how to" video. This two videos were part of the launch promotion made by Gustazos to acquire new users. The video needed a basic walk through the application to understand the reward program tool that the app offers.

Agency: JSD Agency

Client: Gustazos GO

Lo Que Somos, "What we are", is the branding campaign for the best selling local beer in Puerto Rico, and it's slogan stands for what Puerto Ricans are and believe, specially what they drink.

I was part of the brand's website creation from brainstorms to developing it. I did not only produced it, I sat down with a developer and worked on coding the website. Here you will see screenshots of this website when it was launched.

Link: http://medallalight.com/landingpage.html

I produced a series of social media content for this campaign, short documentaries, YouTube pre rolls and posts to show why Medalla's philosophy is what Puerto Rico is made of.

Agency: Sajo García Alcázar (SGA)

Awards:

Cúspide Bronze - Film

Summer Promotional Campaign for Heineken Puerto Rico. 
Agency: J Walter Thompson Puerto Rico
 

The Puerto Rico local beer Medalla Light is the Official Beer of the biggest cultural celebration in the island, and according to National Geographic is one of the top festivals in the world. The short documentary is about the tradition and how the beer values goes with the Puerto Rican festivity.

Agency: Sajo García Alcázar (SGA)

Medalla Light had a social media content phase inside the umbrella campaign of "Lo Que Somos" (What We Are) which I produced. Humans of Puerto Rico was a series of photography of locals showing what Puerto Rico is made of. I chose Manuel Vélez as the photographer for this phase for his great uses of natural lightning. Interviews was conducted by Maria Coral Otero and I chose her because she has worked with theatrical scripts and this project needed a more emotional impact.

Agency: Sajo García Alcázar (SGA)

Manuel Vélez: @manuelvelez_

The Puerto Rico local and best selling beer changed the way they sponsored an event. They created a whole brand experience in the place where the puertoricans celebrate the biggest beer celebration, Oktoberfest, which is Morovis, Puerto Rico. Medalla brought a german named Hans MeBier and trained him on how puertoricans celebrate Oktoberfest in the island. His journey was documented and after his first video, he was a total hit instantly. He had a great time in the island and made great impact, the brand incremented the visits to Oktoberfest that year to 25,000 VS 18,000 in 2013.

Agency: Sajo García Alcázar (SGA)